Nipper's Greatest Hits


To people of a certain age - and I am one of them - Nipper will always be instantly recognizable.  He is, of course, the RCA dog, or more correctly the RCA Victor dog, the white dog with dark ears listening to the sound of a gramophone.  In many ads, the image was accompanied by the words, "His Master's Voice."  Back when I lived in Manhattan, I could see a large statue of Nipper from my apartment window, seated atop the RCA Building.  It is now the NBC building, and the Nipper statue is gone, though not to any advantage that I can perceive.

All this nostalgia about RCA and Nipper came upon me while I was searching for some period music of the 1930's, and came across the Nipper's Greatest Hits series.  Released on CD in the early 1990's, the series includes original RCA recordings from various decades, the earliest being the 1920's and the latest being the 1980's.  I didn't have much interest in the later decades - there are, perhaps, already too many compilations of music from the 1950's and 1960's, never mind the creatively barren 1970's and beyond - but I was intrigued by the selections from the 1920's, 1930's, and 1940's. 

And, of course, I was happy to be reminded of Nipper.  Life was simpler back in his heyday; all that one had to do to be an advertising star was to sit quietly, and look cute.  Good dog. 



 

 

Copyright © Daniel McAdam· All Rights Reserved